HANNAH ELISE HODSON
Graphic Design • Illustration
I had the opportunity to create a wide range of advertisement and brand design work for HotBox Pizza, including BoxTops (postcard-sized ads used on all pizza boxes), digital advertisements, social media graphics, and in-store print materials. Each design was crafted from scratch, featuring my own illustrations and handmade graphics to reflect HotBox's unique personality and brand. From concept to completion, I handled every aspect of the creative process, ensuring each piece aligned with their bold, playful identity.
For Delivra, I designed a series of custom email templates for their template library as well as advertisement designs for clients to incorporate into their email campaigns. I created the visuals in Photoshop, while the rest of the content was carefully crafted using HTML and CSS, ensuring each design was optimized for both functionality and aesthetic appeal. These designs were made to enhance the email marketing experience, delivering a professional and polished look for clients’ email communications.
In July 2024, Rene’s Bakery—a cherished Broad Ripple staple—closed its doors after the owner fell ill. My boyfriend, a longtime employee, took on the challenge of keeping the bakery alive, and I shifted my focus from corporate design to help make that vision a reality. I created business cards, menus, print and digital advertisements, and continue to support Rene’s with thoughtful, engaging design that honors its rich history while looking toward the future.
While working with AECOM Hunt, a leader in constructing iconic sports stadiums like Lambeau Field and T-Mobile Arena, I gained invaluable experience designing project cost estimate books entirely from scratch. These designs required precision and attention to detail, ensuring the materials were both informative and visually engaging. My work helped communicate complex data in a clear and professional format, supporting AECOM Hunt’s mission of delivering world-class construction projects.
Freelance & Miscellaneous
I was hired to create the complete graphic design and visual identity for this soon-to-be-released card game, including original illustrations, packaging design, and card layouts. Using Procreate for the artwork and Photoshop for the final layouts, I developed a cohesive and engaging design that brings the game to life. The project is still in progress, with an expected release next year.
I was commissioned to design these custom wedding invitations, blending elegant typography with hand-drawn illustrations to create a unique and personal touch. I illustrated the artwork using Procreate and assembled the final designs in Photoshop and InDesign, ensuring a beautifully crafted layout ready for print.
Vida Verde is a fake company I created for a food truck design project. My goal was to seek out new cultural and social situations by creating a restaurant that did a plant-based take on traditional Mexican food.
This project is an accessible design concept I proposed to the Rinard Orchid Greenhouse at Ball State University. Greenhouses are an extremely useful resource to the general public, but people with certain impairments face challenges in areas like these and rely on accessible design to guide them through unfamiliar areas. I chose to create signage that caters to people with sight disabilities. The signs include a QR code that takes guests to an informational webpage about the object allowing them to learn more about the displays with the aid of their phones.